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Should SMEs prioritize AI for customer service or internal process automation?

 
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Last Post by iquerci 14 hours ago
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 teresa
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Jan 06, 2026 3:17 pm
(@teresa)
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Should SMEs prioritize AI for customer service or internal process automation?


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 iquerci
Jan 15, 2026 11:52 am
(@iquerci)
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Joined: 1 month ago

Internal processes are usually the safest place to start. Automating things like scheduling, reporting, drafting, or data organisation delivers value without customer-facing risks. Once teams are comfortable, customer-facing AI becomes easier to introduce thoughtfully.


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The project (AI up-skilling for senior WORKers in SME – 2024-1-RO01-KA210-ADU-000246784) has been funded with support from the European Commission, Erasmus+ KA2 action. This material reflects the views of the author – the ENTREUTH consortium – and the Commission cannot be held responsible for any use which may be made of the information contained therein

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